Have you wondered "Why would I ever send a gift basket?", or "When is it appropriate to send a gift basket?" This is a legitimate question for those whose only exposure to gift baskets may be what they see at the "big box" stores...a mass-produced, mostly-packaging arrangement of dubious products that most people wouldn't dare to consume.
Over the past eight years, our company has created tens of thousands of unique gifts and gift baskets, fresh-to-order, on behalf of our clients representing a diverse spectrum of status, industry and profession, and we can tell you...we've delivered gift baskets for every possible event, holiday, occasion or sentiment you can ever think of - from Death to Taxes. Whew!
Let's just look at two examples of the more popular occasions:
Thank You
By far the most common reason our corporate clients choose to send a gift basket is to say "Thank You." Thank you for a referral; thank you for closed business; thank you for a meeting; thank you for speaking, thank you for attending, etc., etc. And since 44% of our annual sales are Custom designed gift baskets, we know our clients enjoy the freedom to create a special arrangement that fits the recipient just right - whether they be gluten-free, a coffee or tea lover, prefer red wine or are crazy 'bout Elvis. Clients often choose to "brand" our gift baskets to promote their company by incorporating their own logo items - great for trade shows and conventions.
Sympathy
A fruit and gourmet gift basket makes for a very thoughtful Sympathy/Bereavement gift. Typically there are many family and friends gathered for services and to comfort the grieving. A gift basket full of fruit and ready to eat snacks (healthy and sweet) is not only traditional but very welcomed (sometimes with tears and hugs to our courier). Some clients choose to wait and send a gift basket once the flutter of activity has subsided; in that case, a more meditative gift is usually sent.
In addition to the standard holidays (Valentine's, Christmas, Mother's Day, etc.) and events (birthdays, new baby, wedding, get well, etc.) our gift baskets are the medium by which clients flirt, joke, send congratulations, say "I miss you," "welcome to Arizona" or simply "hello". As for custom themes, well, they can get pretty creative (imagine Peter Pan, Mardi Gras or Beach Blanket Bingo gift baskets)!
A quality and personalized gift basket can embody your sentiments, reveal your thoughtfulness, or promote your business - whether it's being delivered just around the corner or across the nation (and yes, world).
The most common response to our gift baskets is "WOW!" Who do you want to "WOW" today?
Friday, November 14, 2008
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