Cultural Business Gift Giving

Sending a gift to a client or business with a cultural distinctiveness can pose some challenges, but can be very rewarding if proper consideration is taken. The following tips can help to ease the tension that may arise when considering a gift of ethnic or cultural uniqueness. It may also help to inform you of your client or business partner's particular preferences, and therefore create a closer relationship of appreciation and understanding.

Do some research. The uncertainty of how a gift will be received by a client or business with a cultural distinctiveness can be eased by some simple research of their culture. Certain foods restrictions, presentation rituals, and/or religious considerations may need to be accounted for depending on the occasion, time of year and belief system.

• The Jewish/Israeli Client- It is appropriate to send food to the home of a Jewish family during times of sympathy or condolence; remembering to be respectful of any dietary restrictions. Consider sending a kosher gift to the Jewish or Israeli client.
  



• The French Client- When sending a business gift to a French client, do not include a business card. This is considered improper according to French business etiquette.
  



• The Asian Client- Gifts are traditionally given in Asia at the start of a new relationship or at the end of a successful meeting. This is an expression of both hope in a prosperous future as well as friendship.
  



• The Japanese Client- A gift exchange is a strong symbol of a solid business relationship and is an integral part of the Japanese business process.
  



• The Chinese Client- The Chinese custom is to refuse a gift when presented, but don't stop offering. To avoid the appearance of greed, the Chinese will refuse a gift three times before accepting. When the gift is accepted, make certain to say how very pleased you are. Although reciprocal gift exchange is considered proper etiquette, if you are offered a gift it is expected that you also refuse in the same manner.
  



• The Taiwanese Client- The Taiwanese business culture also includes the popular practice of reciprocal gift giving. It is wise to have a varied array of gifts readily available in the event that you are the recipient of an unexpected gift.
  



• The Indonesian Client- Presenting a modest but thoughtful gift representing your country or company at the first meeting indicates your desire to develop a long-term business relationship. However, if invited by your Indonesian business partner to a dinner party, wait until after the party to send an appropriate gift, perhaps a small fruit arrangement; otherwise, it may be interpreted as an insult as to the adequacy of your host's hospitality.

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